Klum House Values

  • I was asked to gather, and help design a Klum House value system. This was to be shared as a deck / printed guide in order to help the brand begin to articulate its mission, priorities and what it offers their customer.

  • Ellen Brown - Editorial + Marketing Director

ABOUT

Klum House Workshop started in a basement teaching folks local to Portland the craft of bag making. The company wanted to share this knowledge with a wider audience and pivoted to become an e-commerce business specializing in bag making kits and online education.

Prior to this transition, we performed a self reflective deep dive to identify the mission, tenants, and build a set of values that could power an inspiring brand narrative. This deck is the result of that investigation, an imperfect process of thoughts and ideas that refined as they were implemented into the brand.