ADIDAS OUTDOOR
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Commissioned by Slabtown Creative, a Portland based design studio. My role was to produce a variety of textures, patterns and illustrations and support the team to build out a fresh brand expression for Adidas outdoor brands FiveTen and Terrex, for their upcoming brand events.
www.slabtowncreative.com -
Thad Jackson - Designer / Art Director
Peter Adels - Design
Josh Shambaugh - Design
PATTERNS
TEXTURES
COLLAGE
SLABTOWN CREATIVE
ABOUT
Slabtown Creative (Design Studio) were commissioned by Adidas to produce a range of graphics for a fresh brand expression for their outdoor brands Terrex and FiveTen.
I worked on the beginning stages of the project providing a range of graphical textures, ideas, patterns and posters, for the team to use a visual library for the brands.
POSTERS
The concepts revolved around outdoor exploration, bravery and boldness. I collaged photos of rock formations from my own hikes, creating natural textures, overlayed with geology and map inspired graphics to evoke an abstract idea of pathfinding.
The graphics were translated to vinyl wrap design ideas for an Iveco van, to be used at Adidas Terrex outdoor events.
VAN VINYL WRAP DESIGN
VISUAL PLAY
The library built to provide a range of patterns, textures, collages and expressions, that evoked a sense of the bold outdoors, and the bravery to navigate through it.
